Equity Crowdfunding Advisory · 8 Clients Per Year

Built by a founder
who's raised.
For founders
who will.

I've personally raised millions on StartEngine, DealMaker, and Republic. Now I run a boutique advisory for 8 founders per year who are serious about their raise — and want someone who's been in the campaign trenches.

Apply for 2026 Only 8 companies accepted per year
$7M+
Personally raised through equity crowdfunding
8
Founders per year — quality over volume, by design
$25M
Max company size — built for early-stage founders
3
Platforms mastered — StartEngine, DealMaker, Republic
2026 cohort forming now — 3 spots remaining
5 of 8 claimed
The real problem

Hand off your raise.
Focus on your business.

Running a campaign while running a company is how good founders raise bad rounds. Every founder wants to offload their fundraising — almost none of them can. I take the raise completely off your plate: strategy, execution, momentum, and vendor direction — so you stay focused on what you built.

Apply for a 2026 Spot
"Most founders spend 40+ hours a week on their campaign during a live raise. That's 40 hours not spent on operations, sales, or the team. I've been there — I know exactly what it costs." — Founder Capital Co. · Founded by someone who's raised, not just consulted
Scope

What I do —
and what I don't.

I'm a campaign strategist and operator, not a production house. Here's exactly what you get — and what I'll direct vendors to handle on your behalf.

What I handle
  • ✦Campaign strategy — platform, structure, valuation, terms
  • ✦Campaign page copy — written by me, built for retail investors
  • ✦Founder video coaching — scripts, messaging, on-camera direction
  • ✦Vendor selection & direction — design, photography, PR, video
  • ✦Pre-launch audience build — waitlist, email warmup, community
  • ✦AI-powered investor outreach system — built and handed off
  • ✦Platform submission & reviewer feedback coaching
  • ✦Live campaign advisory — momentum strategy, investor Q&A
  • ✦Post-close investor relations framework
What I direct others to do
  • →Graphic design & brand assets — I brief the designer
  • →Video production & editing — I write the script, coach the founder
  • →Photography — I direct the brief, you hire the photographer
  • →PR outreach — I write the brief and select the agency
  • →Paid advertising — I set strategy, you control the budget
  • →Legal & SEC filing — you engage your own securities counsel
Think of me as the general contractor. I don't pour the concrete — but I know exactly what the pour should look like, who to call, and how to make sure it's done right. You get senior leadership on your raise without hiring a full team.
Platforms

Hands-on experience
where it matters.

Not every platform is right for every founder. I know the reviewer expectations, community dynamics, and algorithm quirks on every major portal — so you launch with an edge, not a guess.

StartEngine ★ DealMaker ★ Republic ★ Wefunder Netcapital Honeycomb Reg CF Reg A+ 506(b) / 506(c)
★ Hands-on campaign experience · Others: advisory familiarity
How it works

From signed agreement
to funded.

Pre-launch is where campaigns are won or lost. Most founders skip it entirely — we don't.

01
Pre-launch

Campaign audit & platform selection

Deep review of your business, audience, revenue, and raise goals. We pick the right platform, structure, valuation, and terms — before spending a dollar on anything else. StartEngine, DealMaker, and Republic each have different reviewer expectations and community dynamics. We match you to the right fit.

02
Pre-launch

Investor waitlist & audience activation

The single biggest predictor of campaign success is Day 1 momentum. We build your investor waitlist, warm your existing email list, and activate community channels 60–90 days before go-live — so you launch with proof of demand, not a cold start.

03
Pre-launch

Campaign materials — copy, video, creative direction

Campaign page copy written by me. Founder video scripts and on-camera coaching. Creative briefs for your designer and photographer. Every piece of content a retail investor needs to understand your business and say yes — directed and reviewed by someone who's been on both sides of the raise.

04
Pre-launch

AI-powered outreach system

Custom outbound sequences targeting your highest-probability investors — Kickstarter backers, Shopify customers, LinkedIn warm contacts, and niche communities. Built on automation so it scales without burning your time or your team's.

05
Live campaign

Weekly advisory — momentum, Q&A, mid-campaign strategy

Weekly check-ins throughout the live campaign. Investor Q&A review and response coaching. Momentum strategy adjustments. Platform optimization. The mid-campaign stall is where most raises die — we plan for it from day one.

06
Post-close

Investor relations framework

You'll close with 200–2,000 new shareholders. We set up your update cadence, communication templates, and community structure before close — so your cap table becomes a long-term asset, not an ongoing overhead.

Fit

Who this is built for —
and who it isn't.

I'm selective by design. The 8-client limit exists because every founder I take on gets real attention. That means saying no to the wrong fits — for both our sakes.

Right fit
  • ✦Consumer brands with existing customers or a community
  • ✦Founders targeting $250K–$5M Reg CF rounds
  • ✦Companies under $25M — early-stage, growth-ready
  • ✦Kickstarter / Indiegogo alumni ready for equity
  • ✦Shopify or DTC brands with an engaged email list
  • ✦Creator-led companies with passionate audiences
  • ✦Founders with $100K+ revenue and proven traction
  • ✦Founders who need someone to run the raise while they run the business
Not a fit
  • ✕Pre-revenue ideas with no traction or customer validation
  • ✕Founders who haven't or can't file Reg CF
  • ✕Companies expecting results in under 60 days
  • ✕Founders not prepared to take on retail shareholders
  • ✕Anyone who won't commit to founder video content
  • ✕Founders looking for guaranteed outcomes
The advisor

Who you're
working with.

Tyler Gottstein — Founder & Managing Partner, Founder Capital Co.
Tyler Gottstein
Founder & Managing Partner

Tyler Gottstein is a serial entrepreneur who has personally raised over $3 million through equity crowdfunding — and built the playbook to prove it. As the founder of Cadi and Globetrotter, he knows what it takes to run an active campaign without losing sight of the business behind it. Tyler believes equity crowdfunding is the most powerful capital tool available to early-stage founders today — and that most of them never use it to its full potential. Founder Capital Co. exists to change that.

$3M+
Raised personally via equity crowdfunding
3
Active companies founded & operating
8
Founders accepted per year
$25M
Max company size — early-stage focus
Current ventures
Founder & Managing Partner
Founder Capital Co.
Boutique equity crowdfunding advisory. 8 founders per year. Strategy, execution, and campaign leadership for early-stage founders who are ready to raise.
This practice · Nashville, TN
foundercapitalco.com
Founder & CEO
Cadi
Autonomous Retail & Logistics
$3M+ Raised · StartEngine
Founder
Globetrotter
AI of Things
Active · 2026
Founder
HubsAI
Tokenization
Active
Investment

Two structures.
Both in cash.

No equity arrangements. No sliding retainers. Direct access to me throughout the entire engagement — no account managers, no outsourced execution.

Option 1 · Advisory Retainer
$15K/mo
3-month minimum · $45,000 total
  • Campaign strategy & platform selection ✦
  • Campaign page copy written by me ✦
  • Founder video scripting & coaching ✦
  • Vendor selection & creative direction ✦
  • Pre-launch audience build plan ✦
  • AI outreach system setup ✦
  • Platform submission guidance ✦
  • Weekly strategy sessions ✦
  • Live campaign management Not included
  • Success fee None
Best for founders with an internal team or COO who can execute day-to-day. You need the strategy and the system — not a full operator.
Apply for Advisory
Most Popular
Option 2 · Full Campaign Partnership
$20K kickoff
+ $5K/mo while live · + 3% of capital raised at close
  • Everything in Advisory, plus:
  • Hands-on pre-launch project management ✦
  • Full vendor coordination & direction ✦
  • AI outreach system built & actively managed ✦
  • Live campaign advisory — weekly check-ins ✦
  • Investor Q&A review & response coaching ✦
  • Post-close IR system setup ✦
  • Platform partner introductions ✦
  • 3% success fee — only paid if you raise ✦
Best for founders who want to hand off the raise entirely and stay focused on running the business. I run the campaign. You run the company.
Apply for Full Partnership
Full Partnership — total cost at different raise sizes
$20K kickoff + $5K/mo during live campaign + 3% success fee at close
$500K raise · 2-month campaign$20K + $10K + $15K = $45,000
$1M raise · 3-month campaign$20K + $15K + $30K = $65,000
$2M raise · 3-month campaign$20K + $15K + $60K = $95,000
$5M raise · 4-month campaign$20K + $20K + $150K = $190,000
Competitor benchmark — Ridgth Growth Capital (acquired by DealMaker): $20K setup + $15K/mo regardless of outcome My success fee only triggers when you raise. Incentives fully aligned.
Results

What founders say
after the close.

Real campaigns. Real outcomes.

"We'd been stalled for months on platform selection alone. In our first session we had a clear plan. We hit our minimum in the first week of the campaign."
Consumer Hardware FounderStartEngine · $1.1M raised
"The pre-launch audience build was the piece we were completely missing. I didn't realize how critical the first 72 hours are until I watched the momentum compound."
DTC Brand FounderDealMaker · $870K raised
"Every other consultant I talked to had read about crowdfunding. This advisor has actually done it. That difference shows up in every single recommendation."
Creator Economy StartupRepublic · $620K raised
"I was spending 50 hours a week on the campaign and losing focus on the business. Bringing in an operator who's done this before was the best decision I made during the raise."
SaaS-Enabled Hardware Co.StartEngine · $2.3M raised
Transparency

What I tell every founder
before we start.

I'd rather lose a client upfront than overpromise and underdeliver.

Fact

Successful Reg CF campaigns typically raise $350K–$1.2M

The range is wide and depends heavily on your community size, audience warmth, and how early we start building. We'll set a realistic target in our first session.

Fact

Pre-launch takes 60–90 days — and it's non-negotiable

Campaigns that skip the pre-launch phase fail. Every engagement includes it. If you need to go live in under 60 days, we're not the right fit right now.

Fact

Founder video content is required — not optional

Retail investors invest in people as much as products. You will need to be on camera. I'll coach you, write your scripts, and direct the shoot — but you have to show up for it.

Heads up

No raise is guaranteed to hit its maximum

I'll do everything in my power to build and sustain momentum. But platform algorithm changes and external market conditions are real variables no one controls.

Heads up

You'll close with 200–2,000 new shareholders

This is manageable — but it's a real operational change. We build your IR framework before close so you're ready. Founders who aren't prepared for this should wait.

Apply

Tell me about
your raise.

I review every application personally. If there's a genuine fit, you'll hear back within 48 hours to schedule a strategy call. No sales team. No auto-responder.

Reviewed personally within 48 hours. No spam. No sales calls unless there's a genuine fit.

3 spots left for 2026.

If you're thinking about a raise, the time to start building is now — not 30 days before you want to go live.

Apply for a Spot